Welcome to the Kait Merryman Art blog! Here you'll find insightful articles on branding, illustration, and design, as well as tips and tricks for business owners to help you elevate your visual identity and stand out in a crowded market. Join me as we explore the creative world of branding and design together.

When it comes to selling a product, many business owners believe that the quality of their offering will speak for itself. However, what they often overlook is the crucial role that packaging plays in capturing the attention of potential customers. In this blog post, we will explore five compelling reasons why having well-designed packaging is […]

Branding, Packaging

May 29, 2023

No, Your Product Doesn’t Actually Speak for Itself: 5 Reasons Why Well-Designed Packaging Is Just as Important as an Amazing Product

Creating a strong brand identity is essential for standing out and capturing the attention of your target audience. But is hiring a brand designer worth the investment? In this blog post, we will explore the transformative power of a unique brand identity by showcasing five small businesses that achieved remarkable success through their bold and […]

Branding, Packaging

May 25, 2023

Is Hiring a Brand Designer Worth The Investment? 5 Examples of Small Businesses That Skyrocketed to Success After Forming an Amazing and Unique Brand Identity

In today’s competitive business landscape, standing out from the crowd is crucial for success. One effective way to differentiate your business and establish a strong connection with your target audience is by infusing creativity into your business’s brand identity design. By combining professionalism with a touch of personality, you can create a brand that captures […]

Branding

May 22, 2023

Infusing Creativity into Corporate Identity: Bringing Personality to Professionalism to Increase Profit

So you just started working with a brand designer on a new brand identity for your business, but they’ve asked you to create a mood board with inspiration and you have no clue where to start. Don’t worry, creating a mood board can be an easy and fun process that helps you and your designer […]

Branding

April 13, 2023

Creating a Mood Board for Your Brand: Tips and Tricks

Color is a powerful tool in the world of branding and design. It can convey emotion, create a sense of identity, and even influence consumer behavior. When it comes to spiritual branding, color plays an even more significant role. The colors you choose can evoke specific feelings and emotions that align with your brand’s values […]

Branding

April 2, 2023

The Psychology of Color in Your Businesses Branding